Growth Hub
The definitive resource for high-performing growth. Access advanced frameworks for B2B lead generation, E-commerce scaling, and Causal Attribution (Incrementality, Markov Chain). Stop guessing, start scaling.
Performance Marketing Strategy & Execution
The essence of a Full-Funnel Performance Marketing Strategy.
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Your business requires Incrementality: the true, net lift in conversions or revenue that is solely attributable to a specific marketing action.
If you’re still allocating budget based only on what Meta, Google, or any ad platform tells you, there’s a good chance you’re overspending on channels that just grab the last click, and underspending on the ones that actually start the customer journey.
Knowing when to pause or adjust your Google Ads campaigns is a critical skill that moves beyond simply looking at a "profitable" CPA. It requires understanding user behaviour, diminishing returns, and setting clear, incremental CPA thresholds.
Instead of fighting the system, you need a Creative Testing Matrix, a way to organize your tests so you can still understand why something works, even when PMAX won’t show you the full recipe.
For B2B companies, especially SaaS and high-value consultancies, marketing isn’t about hype. It’s about building a machine that produces revenue on command.
Stop chasing platform ROAS. Implement the DTC Incrementality Framework to measure true profitability using Geo-Testing, Holdouts, and iROAS. Master creative fatigue and acquire net new customers only.
Move beyond social media vanity metrics. Use the Social Media Incrementality Playbook with Audience Holdouts to prove causal lift, measure true iROAS, and quantify the brand value of your paid social campaigns.
B2B & Lead Generation Growth
Benchmark your SaaS trial-to-paid conversion rate by industry vertical. Learn the PQL threshold, key conversion strategies, and how to accelerate Time-to-Value (TTV) to hit top-tier performance rates.
Cut through the SEO noise. Discover the top SEO influencers and thought leaders in strategy, technical SEO, and AEO/GEO content to build a high-authority website vector that drives predictable organic growth.
Master LinkedIn B2B ad copy with the 4-part Problem/Solution formula. Learn to instantly hook professionals, build credibility, and drive qualified lead generation by focusing on their business pain points.
To achieve the predictable growth we keep talking about, Marketing and Sales must speak the same language. This article breaks down the three essential lead types, MQL, SQL, and the increasingly crucial PQL, to ensure your pipeline flows smoothly and your budget funds the right kind of engagement.
This playbook breaks down how lean teams can build a powerful ABM system using simple tools, realistic workflows, and a whole lot of “precision over volume.”
What customers are saying
Wade morris
Chief strategy officer
"I’ve worked with Pedro on multiple marketing projects, and he consistently brings clarity, structure, and deep expertise to performance marketing. Beyond being an accomplished growth strategist, he’s an open-minded collaborator who elevates everyone around him. Partnering with Pedro always leads to better work, and I highly recommend him for any team looking to scale."
"Pedro taught me the foundations for everything I know in marketing today. He is driven, capable. hardworking and self-reflective. I am grateful for his stewardship during our time working together."
kyle st jacques
growth marketing lead
"Pedro is a fantastic partner—solution-oriented, highly technical, and deeply customer-focused. He’s approachable, collaborative, and genuinely invested in helping others succeed. His leadership potential is clear, and I’d gladly work with him again. I highly recommend him to any organization."
nilaye thakrar
Sr SEO Manager