About Me
I am a Performance Marketing Expert with over 17 years of hands-on experience dedicated to helping startups, established agencies, and global brands achieve rapid, predictable revenue growth.
My expertise lies in translating complex business goals across B2B, B2C, DTC, and SaaS verticals into highly profitable, data-driven digital strategies. I don't just run campaigns; I build the systems that ensure growth is both scalable and sustainable.
Results That Define My Approach
My career is anchored by a track record of significant financial and operational achievements:
- Managed $50M+ in high-stakes ad budgets.
- Led and mentored teams of 12+ performance marketers.
- Architected digital programs generating over $18M+ in annual revenue.
- Consistently delivered 10X–20X ROI across integrated paid and organic channels.
Core Expertise
I thrive on building full-funnel marketing architecture, ensuring every dollar spent is traceable and efficient. My strategic comfort zone spans:
- Paid Media Mastery: Scaling campaigns efficiently across Google Ads, Meta, LinkedIn, and TikTok (16+ years of execution experience).
- Conversion Rate Optimization (CRO): Designing and implementing optimization strategies, including full-funnel architecture and A/B testing on platforms like WordPress.
- Data & Attribution: Leveraging GA4, UTMs, and CRM attribution (Salesforce, HubSpot, etc.) to deliver crystal-clear ROI reporting.
- Retention & Lifecycle: Building automated marketing programs (Email, CRM) that maximize customer lifetime value.
My Philosophy
I bridge the gap between technical execution and high-level strategy. I am just as comfortable discussing creative testing and UTM tracking as I am sitting with leadership to define the next year's growth trajectory.
A passionate advocate for transparency, I enjoy teaching teams what I do to foster an environment of continuous learning and collective success.
Let's discuss how we can turn your ad spend into your most powerful engine for growth.